Built with pride. Driven by cultura. Powered by mujeres. Celebrating and honoring the women who lead, create, and dream beyond limits. A las chingonas, las soñadoras, las que luchan por su familia, su cultura y su futuro. Today and every day we recognize the impact you make in our culture and community.

NEW! "I Support Women's Rights & Wrongs"

Supporting our homegirls' rights, wrongs and everything in between because we stay true and unapologetic no matter what.

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More Than Makeup. It’s a Movement.


Lowkitas was born from the streets, the garage, and the soul of the lowrider culture. We create makeup and apparel that lets Chicana mujeres feel seen and powerful — from cruise nights to club meetings.