Our Story

Lowkitas was born for the mujeres who ride hard, love harder, and refuse to dim their shine — even in a scene built for men.

As a proud Chicana, lowrider owner, and beauty lover, I created Lowkitas because I didn’t see women like us truly represented in the lowrider world — not in the shops, not in the shows, and definitely not in the merch.

So I built it.

Lowkitas is more than lashes, makeup, or apparel. It’s a space for Chicanas and Latinas to feel seen, powerful, and unapologetically feminine in a culture that too often sidelines us. But times are changing — and now, it’s the mujeres who are driving the scene. Literally. We’re behind the wheel, under the hood, and running the game with both grit and glam.

Whether you're laying down lines on the boulevard or showing up at cruise nights in full glam, this brand is here to say:

🌹💄✨ You belong. You’ve always belonged. And you don’t have to choose between being fierce and being feminine.

From garage grinds to showtime shine, Lowkitas is for the ride-or-die mujeres repping culture, confidence, and comunidad.

🖤 Thank you for being part of this — let’s keep building it together.

— Founder, Citlaly